Jaco van Wilgenburgh - Tapping the Groundswell » publishing http://www.vanwilgenburgh.nl marketing, online, social media, technology Wed, 01 Sep 2010 18:52:32 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Publishers: the end of an era? http://www.vanwilgenburgh.nl/2008/10/24/publishers-the-end-of-an-era/ http://www.vanwilgenburgh.nl/2008/10/24/publishers-the-end-of-an-era/#comments Fri, 24 Oct 2008 19:22:52 +0000 Jaco http://www.vanwilgenburgh.nl/?p=98 Three in a row. That was the experience I had last week. It started with a videoposting on Gary Vaynerchuk’s blog where he is very outspoken (like Gary can be) on the topic of ROI, online advertising and traditional publishers. Next, I had a strategy workshop with a customer that touched (amongst others) social media and publishers (mostly with respect to publisher’s struggle what to be in the future).

Then today I came across this article with the title: “New York Times running on fumes“. And that article sketches that it is even worse than I had realized.

So, what’s next? Crash and burn? Or, will these publishing giants of the past still find a way back into the future? What do you think?

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