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	<title>Jaco van Wilgenburgh - Tapping the Groundswell &#187; marketing 2.0</title>
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		<title>For those wondering &#8230; .did he quit &#8230; again?</title>
		<link>http://www.vanwilgenburgh.nl/2008/10/01/for-those-wondering-did-he-quit-again/</link>
		<comments>http://www.vanwilgenburgh.nl/2008/10/01/for-those-wondering-did-he-quit-again/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 20:18:32 +0000</pubDate>
		<dc:creator>Jaco</dc:creator>
				<category><![CDATA[Groundswell]]></category>
		<category><![CDATA[Personal Note]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing 2.0]]></category>

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		<description><![CDATA[No I did not, but I&#8217;ve been strangely busy in also sorts of &#8216;real life&#8217; stuff: birthdays, marriages, kids, dog, painting &#8230;.. So, time to write new blog posts has been very limited, but, in the reading I&#8217;ve done in the lost in-between minutes I&#8217;ve come across two things that I would quickly like to [...]]]></description>
			<content:encoded><![CDATA[<p>No I did not, but I&#8217;ve been strangely busy in also sorts of &#8216;real life&#8217; stuff: birthdays, marriages, kids, dog, painting &#8230;.. So, time to write new blog posts has been very limited, but, in the reading I&#8217;ve done in the lost in-between minutes I&#8217;ve come across two things that I would quickly like to share.</p>
<p>The First is a quote that is funny and sticks:</p>
<p>&#8220;You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool&#8221;</p>
<p>I think it does a great job of describing the problem that large corporates have in controlling the messaging around their brands and products. If &#8216;the word&#8217; is out, and you don&#8217;t like it, there is nothing you can do about it. Well, there is one thing: face it, and join the conversation!</p>
<p>The second is a great image from Forrester: The New Marketing Funnel. No comments on this one, I will do a separate post on commenting this illustration (ok, one comment: I like it a lot!).</p>
<p><a title="Forrester: the new Marketing Funnel" href="http://birdahonk.com/home/archives/files/Rethinking%20The%20Funnel.gif"><img class="aligncenter size-medium wp-image-85" title="forrester_new_marketing_funnel" src="http://www.vanwilgenburgh.nl/wp-content/uploads/2008/10/forrester_marketing_funnel-20071112-213127-239x300.jpg" alt="" width="239" height="300" /></a></p>
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