Jaco van Wilgenburgh - Tapping the Groundswell » Forrester http://www.vanwilgenburgh.nl marketing, online, social media, technology Wed, 01 Sep 2010 18:52:32 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Surprise: B2B buyers have very high social participation http://www.vanwilgenburgh.nl/2009/02/24/surprise-b2b-buyers-have-very-high-social-participation/ http://www.vanwilgenburgh.nl/2009/02/24/surprise-b2b-buyers-have-very-high-social-participation/#comments Tue, 24 Feb 2009 19:44:05 +0000 Jaco http://www.vanwilgenburgh.nl/?p=116 Forrester published a missing piece of the puzzle yesterday. Already had some discussions with clients in B2B regarding the social technographics for their audiences, but so far very little information was available. That changed yesterday when Forrester published a new report that specifically addresses the bussiness-to-business sector. And guess what, even Forrester thinks the results are startling (to say the least).

Forrester’s advise? MOVE, MOVE, MOVE! Well, to be honest, those are my words, their advise is a little more subtle: “If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late“.

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