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	<title>Jaco van Wilgenburgh - Tapping the Groundswell &#187; echo-chamber</title>
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		<title>McKinsey on Web 2.0: Old Wine in New Bottles?</title>
		<link>http://www.vanwilgenburgh.nl/2009/03/02/mckinsey-on-web-20-old-wine-in-new-bottles/</link>
		<comments>http://www.vanwilgenburgh.nl/2009/03/02/mckinsey-on-web-20-old-wine-in-new-bottles/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:21:05 +0000</pubDate>
		<dc:creator>Jaco</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[echo-chamber]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.vanwilgenburgh.nl/?p=121</guid>
		<description><![CDATA[The &#8220;six ways to make Web 2.0 work&#8221; article has been getting a lot of retweets on twitter, and a lot of references from different blogs (footnote: really interesting to see the echo-chamber that blogs and twitter have become to be when you research something like this, some even repeat the entire article with embedded [...]]]></description>
			<content:encoded><![CDATA[<p>The &#8220;<a title="Six Ways to Make web 2.0 work - McKinsey" href="http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294" target="_blank">six ways to make Web 2.0 work</a>&#8221; article has been getting a lot of <a title="retweets McKinsey's Six Ways to make the web work" href="http://search.twitter.com/search?q=rt+six+ways+mckinsey" target="_blank">retweets on twitter</a>, and a lot of references from different blogs (footnote: really interesting to see the echo-chamber that blogs and twitter have become to be when you research something like this, <a title="Echo-chamber at Work" href="http://blogs.newsgator.com/daily/2009/02/mckinsey-six-wa.html" target="_blank">some even repeat the entire article with embedded &#8220;we agree&#8221; additions </a>throughout the text). The thing is: I don&#8217; t get it. Where is the real relation with Web 2.0? Are any of these points mentioned specifically related to Web 2.0? Or can I replace Web 2.0 with any modern new technology? Although the answer might already be clear from the way the question is phrased, my answer is: Yes.</p>
<p>I think all the six points mentioned can be valid for any technology introduction, that is: if the introduced technology  is going to be used by humans <img src='http://www.vanwilgenburgh.nl/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . Do a check yourself, and you will probably agree. the reason that I say &#8220;can be valid&#8221; is that some might not necessarily be true for some occasions, and other points/rules might pop-up for others. <a href="http://www.microsoft.nl" target="_blank">My current employer </a>has developed <a title="IMPACT - methodology Microsoft Consulting Services" href="http://www.microsoft.com/netherlands/mpcp/nl/impact.aspx" target="_blank">a methodology that structures the synergy that is required between People and Technology</a> in order to achieve the desired business outcomes. So far, the methodology has mainly been put to practice for introducing the New World of Work in Enterprises, but due to its generic nature it can be used for any situation where the synergy between people and technology is crucial.</p>
<p>Agree / disagree? Let me know, I am interested in feedback on this &#8230;. !</p>
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