Jaco van Wilgenburgh - Tapping the Groundswell

Wordpress upgrade

Jaco — Sat, 05 Sep 2009 17:37:34 +0000

A hello world post to verify that I have succesfully upgraded to wordpress 2.8.4

fingers crossed!

Alive ….. and kicking

Jaco — Fri, 31 Jul 2009 20:02:43 +0000

so what happened? I got a son !! Turned my world upside down. And, the descent and landing have by now taken place. Which implies that I will make my return here as well ….. there;s loads of fascinating stuff happening, getting really energized by that! I have been on Twitter for almost two years now, and I have to say it’s finally getting into my system. As as result I am finding more and more interesting information and people there ….. conversations galore.

The emergence of a new Music Genre?

Jaco — Wed, 18 Mar 2009 06:28:53 +0000

I was totally blown away by this, I am familiar with mashups, but what this guy did puts it in a total new perspective. He took small clips from YouTube where people play an instrument, and then build incredible tracks and videos from these clips. You just have to see and listen to believe, but, I can tell you: this is really incredible. Is this the emergence of a new Music Genre?

Check http://www.youtube.com/user/kutiman for all his clips, and http://www.thru-you.com for the album he created.

McKinsey on Web 2.0: Old Wine in New Bottles?

Jaco — Mon, 02 Mar 2009 19:21:05 +0000

The “six ways to make Web 2.0 work” article has been getting a lot of retweets on twitter, and a lot of references from different blogs (footnote: really interesting to see the echo-chamber that blogs and twitter have become to be when you research something like this, some even repeat the entire article with embedded “we agree” additions throughout the text). The thing is: I don’ t get it. Where is the real relation with Web 2.0? Are any of these points mentioned specifically related to Web 2.0? Or can I replace Web 2.0 with any modern new technology? Although the answer might already be clear from the way the question is phrased, my answer is: Yes.

I think all the six points mentioned can be valid for any technology introduction, that is: if the introduced technology is going to be used by humans . Do a check yourself, and you will probably agree. the reason that I say “can be valid” is that some might not necessarily be true for some occasions, and other points/rules might pop-up for others. My current employer has developed a methodology that structures the synergy that is required between People and Technology in order to achieve the desired business outcomes. So far, the methodology has mainly been put to practice for introducing the New World of Work in Enterprises, but due to its generic nature it can be used for any situation where the synergy between people and technology is crucial.

Agree / disagree? Let me know, I am interested in feedback on this …. !

Surprise: B2B buyers have very high social participation

Jaco — Tue, 24 Feb 2009 19:44:05 +0000

Forrester published a missing piece of the puzzle yesterday. Already had some discussions with clients in B2B regarding the social technographics for their audiences, but so far very little information was available. That changed yesterday when Forrester published a new report that specifically addresses the bussiness-to-business sector. And guess what, even Forrester thinks the results are startling (to say the least).

Forrester’s advise? MOVE, MOVE, MOVE! Well, to be honest, those are my words, their advise is a little more subtle: “If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late“.

Twitter – trying really hard

Jaco — Tue, 24 Feb 2009 19:31:57 +0000

Ok, after playing with a dummy account in January 2008 I finally registered vanWilgenburgh last week and re-started my Twitter experience. Opinion so far? Damn, another distraction channel …..

Mainly listening in on some interesting people Twittering, doing very few posts myself, still figuring it out I guess. To be honest, I far less sceptical than I was a year ago, starting to see some value here. Got tips? Let me know!

Finally started reading Tribes by Seth Godin

Jaco — Tue, 24 Feb 2009 19:26:40 +0000

Although I pre-ordered this, which got me in to Seth’s Tribe, I did not find the time so far (or should I say make time available?) to actually read it. To be honest, so far I found Purple Cow far more remarkable to read, but then, this might still change (and I will keep you updated ….). The good news is that there is consistency here ….. there is a red line, curious to find out whether this red line is still able to surprise me before I finish the book

The book already got me thinking though, how do I combine Seth’s thoughts in Tribes, with todays reality, and the POST method handed to us by Forrester ….. ping me if you have thoughts about this

iPhone is arrogant and bloated

Jaco — Mon, 23 Feb 2009 11:13:46 +0000

Very funny, the arrogance ……

best part is at the end ….”that’s not what iPhone is made for …. I’m loaded with technology”)

Outlook – Delay your send mail (for impulsive users)

Jaco — Mon, 23 Feb 2009 10:54:56 +0000

I’ve been using this for quite some time now, delaying the emails that I send. It has saved me lots of times already: annoyed replies, forgotten attachments, incomplete answers et cetera. If you recognize any of these than this might work for you as well. I started with a 3 minute delay, but found this was too long. I am now using a 1 minute delay, but play around to see what works for you. (Note: you can also deselect this rule if you want to bypass the delay for a specific email).

Creating the rule in Outlook

Follow this set of clicks to create the rule in outlook, start in the toolbar with Tools then – Rules and Alerts – New Rule – Check Messages after sending – Next – Next – Defer delivery by a number of minutes – click the ‘a number of’ link in the bottom windows – choose the number of minutes you want – click ok – click finish – click ok

Works for you as well? Other Ideas? Let me know!

Publishers: the end of an era?

Jaco — Fri, 24 Oct 2008 19:22:52 +0000

Three in a row. That was the experience I had last week. It started with a videoposting on Gary Vaynerchuk’s blog where he is very outspoken (like Gary can be) on the topic of ROI, online advertising and traditional publishers. Next, I had a strategy workshop with a customer that touched (amongst others) social media and publishers (mostly with respect to publisher’s struggle what to be in the future).

Then today I came across this article with the title: “New York Times running on fumes“. And that article sketches that it is even worse than I had realized.

So, what’s next? Crash and burn? Or, will these publishing giants of the past still find a way back into the future? What do you think?