Forrester published a missing piece of the puzzle yesterday. Already had some discussions with clients in B2B regarding the social technographics for their audiences, but so far very little information was available. That changed yesterday when Forrester published a new report that specifically addresses the bussiness-to-business sector. And guess what, even Forrester thinks the results are startling (to say the least).

Forrester’s advise? MOVE, MOVE, MOVE! Well, to be honest, those are my words, their advise is a little more subtle: “If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late“.

Ok, after playing with a dummy account in January 2008 I finally registered vanWilgenburgh last week and re-started my Twitter experience. Opinion so far? Damn, another distraction channel …..

Mainly listening in on some interesting people Twittering, doing very few posts myself, still figuring it out I guess. To be honest, I far less sceptical than I was a year ago, starting to see some value here. Got tips? Let me know!

Although I pre-ordered this, which got me in to Seth’s Tribe, I did not find the time so far (or should I say make time available?) to actually read it. To be honest, so far I found Purple Cow far more remarkable to read, but then, this might still change (and I will keep you updated ….). The good news is that there is consistency here ….. there is a red line, curious to find out whether this red line is still able to surprise me before I finish the book

The book already got me thinking though, how do I combine Seth’s thoughts in Tribes, with todays reality, and the POST method handed to us by Forrester ….. ping me if you have thoughts about this